Many business owners don’t like to think about succession. It almost doesn’t make sense – succession is one of the most critical activities for ensuring the long term success of a business. Yet, succession is seen by many business owners as a bitter medicine they would just rather skip.
I know – it doesn’t make sense. But once you see succession first and foremost as something very emotional and very personal, you begin to see succession as a different animal.
Let me put it simply.
Most business owners see succession as an end – not just the end of their business but of themselves. Hard to get excited about succession if you only see it as your end.
In the short term, many owners see it as an end to having control over their businesses. And that level of control isn’t necessarily bad. It can be a level of control that has brought customers and clients a wonderful level of customer service – making sure everything is “just right”. That leads to happy customers, repeat business and great word-of-mouth referrals for new work.
In the long term, owners feel something they won’t readily admit when they consider succession – they feel a sense of their own mortality – the beginning of the end. So, succession brings feelings of loss. And, in turn, makes it all the more avoidable.
And yet, the more progressive business owners take a more enlightened view. They see their businesses naturally evolving. They see themselves as stewards or facilitators of that process. Their role as leaders is allowed to change over time. And, they are comfortable having somebody else take over the lead operating role.
They may move into a different role in the business, or may pursue other personal interests.
I’ll quickly admit that I know many more owners who need to maintain control than those who are progressive. And, those few progressive owners I have known have seen incredible business growth once they stepped into new, non-operating roles. They knew they had done all they could to start-up their companies and bring initial levels of success. And they knew their companies could still grow but that the business needed a new talent with new skills at the helm to make that growth a reality.
If you aren’t yet as progressive as you’d like to be, I would ask you to pose the following questions: “Why did I go into business?” None of you will say, “To have control over my company!” Instead, you’ll think about growth, making customers happy, having an engaged workforce, etc.
As you start the new year, think about the succession process in your company. What is your best role in your company in the short and long term? The planning starts with you. You’ll need to do two things to get started: deciding what you want to do once you aren’t running your company and what are the characteristics of the person who’ll run your company in the next stage of its journey.
Succession is natural – embrace it and your are more likely to have the success you want.