BOOK REVIEW: “Poke the Box” by Seth Godin

Ever find yourself becoming a bit repetitive in the things you are doing? Yes, we hear repeatedly that you need to “get outside the box” – but how do you actually do that?

In Seth Godin’s new book, “Poke the Box,” he gives an easy to read and to-the-point treatment of how to do just that. As a corporate psychologist, I found his approach very motivational and psychological (while also being enjoyable – not an easy balance to strike).

Basically, he has greatly expanded on Nike’s theme of “Just Do It.” In essence, Godin notes that we are all regularly presented with opportunities to try new things. Yet, we can all too easily get caught in the habits and ruts that propel us through the day.

Taking that a step further, I find that many executives overly emphasize how their days are “productive” but don’t do enough to make sure their days are “effective.” When the day is done, it doesn’t matter how much you do, but how much of what you do – matters. And, that is Godin’s central point.

So, if you find you’re itching to try something new in your business or job, but feel the day-to-day work has got you in a rut, you might want to give “Poke the Box” a try. It will pleasantly open your eyes to new opportunities around you and get you outside your own box.

Happy reading!

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